Meet Our Management Team

Simon Luhrs

Co-Owner, Director

Simon’s AFL career brought him from the Brisbane Bears to Adelaide in 1993 at the age of 23.  After completing his football career with Centrals in the SANFL, Simon turned his focus to the commercial interests he had been nurturing since his arrival in South Australia.

He founded and co-owned an Adelaide-based recruitment company which he grew from a start-up to a $12 million company within 8 years.  He sold his share in the business in 2009 and in July 2010 he joined Kerry Pimm at Red Appointments as Commercial Director, helping Kerry create scale and capability.

Simon brings a wealth of experience and knowledge across the finance, marketing, legal, insurance and sales fields and broader business operations. Simon focuses on driving Red’s growth and helping build a very successful team.

Kerry Pimm

Co-Owner, Founder

Kerry cut her teeth in the tough, demanding world of the teleco industry working in an outbound call centre and progressing to General Manager of Optus Business Direct.

Kerry was incredibly motivated and benefited immensely from the opportunities presented by such a large company and won many awards along the way.  She experienced immense pride from coaching and mentoring sales people to success.

Kerry’s introduction to the recruitment industry was with Recruitco in 2007, as General Manager of Corporate Services, a position she held for two years.

Kerry is the founder of Red Appointments, which she began as a sole trader out of a serviced office in Adelaide in July 2009.  She founded the company to provide clients with a complete people solution offering to their business. This was the start of the journey to build Red Appointments into a multi-dimensional Human Resource and Recruitment Company trading across all States and Territories of Australia.

Kerry’s thoughts on success are a blend of initiative, vision, work ethic, and a strong desire to do whatever it takes to be successful.

David O'Callaghan

Managing Director, NT

David is the Managing Director of Red Appointments’ Northern Territory operations.

Having held senior positions in the private sector, David has extensive experience in recruitment, human resource management, corporate services and general management.  Most recently he was the Group Corporate Services Manager for the Halikos Group and prior to that held the positions of Northern Territory General Manager for the Chandler Macleod Group and General Manager of All Financial Services. 

David has a strong commitment to partnering with clients and working collaboratively to assist in achieving their business goals.  David was a previously Elected Member of the Chamber of Commerce Top End Executive Committee and Department of Education Advisory Council.

He is passionate about the Territory, its challenges and opportunities.

David has a Diploma in Business (HR).

Craig Baker

Managing Director, WA

Craig is the Managing Director of the Red Appointments Western Australian operations. 

Craig’s first career path was hospitality management where he worked and managed a variety of hotels and resorts such as Hyatt Adelaide, Barossa Valley Resort SA, Ayers Rock NT and Kings Canyon NT. The management side of hospitality is where he thrived and gave him the passion for getting the best out of people. At age 30 he completed a Bachelor Degree in Human Resources.

Once completing his study, he jumped back into hospitality but in a HR Manager role. It wasn’t long before he secured a position as a HR Advisor of one of the largest mining companies in the world, Rio Tinto. Craig based himself in the Pilbara for the next 6 years and lived in Pannawonica and Tom Price. Craig had a steady flow of promotions at Rio Tinto, moving to Superintendent within 6 months, Manager within 4 years and finally spent three years as the Global Head of Recruitment and Talent. In this role Craig managed a global team of over 150 recruiters, completed a major offshoring project and completed a system implementation project. 

After leaving Rio Tinto, Craig opened a HR Consultancy company call HR Lead Consulting, specialising in helping organisations select and implement the right HR software for their specific needs using a unique scoping, matching and project management tool. HR Lead Consulting is still operating. 

Craig is passionate about helping businesses succeed and helps find practical solutions to problems. He understands what makes good workers and leads by example. Craig is also a State Councillor (WA) on the Australian Human Resource Institute (AHRI) Council.